A New Perspective on Santorini – Inside the Stylish World of NOŪS
 Experience NOŪS Santorini, an art-inspired luxury hotel in Mesaria. Enjoy stylish design, private pools, a modern spa, and refined Greek cuisine.
February 20, 2025

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

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February 20, 2025

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

February 20, 2025

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

A New Perspective on Santorini – Inside the Stylish World of NOŪS

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Contact SIANA Today

Contact your personal SIANA travel tailor today to start planning your next adventure. As a boutique travel agency specialising in tailor-made itineraries, we leave no stone unturned to create the most memorable holiday that meets your unique needs and desires.

Enquire Now
February 2025
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Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

Contact SIANA Today

Contact your personal SIANA travel tailor today to start planning your next adventure. As a boutique travel agency specialising in tailor-made itineraries, we leave no stone unturned to create the most memorable holiday that meets your unique needs and desires.

Enquire Now

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

Contact SIANA Today

Contact your personal SIANA travel tailor today to start planning your next adventure. As a boutique travel agency specialising in tailor-made itineraries, we leave no stone unturned to create the most memorable holiday that meets your unique needs and desires.

Enquire Now

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• Issue no. 1

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Words by
February 20, 2025
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Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

February 20, 2025

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

Hotel Review

A New Perspective on Santorini – Inside the Stylish World of NOŪS

Words by
February 20, 2025

Santorini is known for its dramatic caldera views, whitewashed cave hotels, and intimate boutique stays. NOŪS Santorini challenges this expectation, offering a fresh take on island luxury in Mesariá, away from the cliffside bustle. Conceived by Dakis Joannou, an industrialist and art collector, NOŪS embraces a contemporary, design-forward ethos that blends art, architecture, and wellness. Instead of traditional postcard-perfect views, it delivers a sprawling, resort-style experience unlike anything else on the island.

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First Impressions – Arrival & Atmosphere

The entrance to NOŪS immediately sets the tone. A grand, courtyard-style arrival welcomes guests into a world of clean lines, natural textures, and curated art installations. The check-in process is seamless and efficient, with a polite but professional service style that reflects the hotel’s resort-like nature.

The layout of the hotel is vast and village-like, with structures centered around a 50-meter L-shaped infinity pool, a striking water feature that serves as the heart of the property. Unlike Santorini’s cliffside hotels, where space is limited, NOŪS offers a sense of openness and scale, making it feel more like a full-fledged resort than a boutique retreat.

For travelers accustomed to intimate, highly personalized stays, this size might feel less exclusive. However, for those who appreciate modern amenities, wellness offerings, and sleek, contemporary design, NOŪS presents a refreshing alternative to the island’s more traditional accommodations.

Suites & Design – A Fusion of Art and Architecture

Design is at the core of NOŪS. Interiors are a masterclass in minimalist elegance, featuring mosaic flooring, natural wood, volcanic stone, and ambient lighting that enhances the warm, inviting atmosphere. The hotel functions almost as a gallery space, showcasing a rotating collection of works from contemporary Greek artists.

The rooms, suites, and bungalows are spacious, with a design that echoes the raw beauty of the island. Many feature plunge pools or outdoor lounge spaces, creating private sanctuaries that blend indoor and outdoor living. While NOŪS lacks the caldera views that define many Santorini hotels, it compensates with a carefully curated aesthetic and thoughtful architecture that seamlessly integrates with the landscape.

A standout feature is the lighting design, which creates an intimate, atmospheric glow in the evenings. The balance of organic materials and crisp modernism ensures that while the hotel feels luxurious, it never feels overly stark or cold.

Dining – A Balance of Indulgence and Wellness

The culinary philosophy at NOŪS is centered on fresh, locally sourced ingredients and balanced nutrition. The Signature Restaurant & Bar offers an elevated take on modern Greek cuisine, with an emphasis on seasonal, organic produce and fresh seafood. Dishes are thoughtfully prepared, blending traditional flavors with contemporary techniques.

For a more relaxed experience, the poolside restaurant serves Mediterranean-inspired fare, perfect for long, leisurely lunches by the water. The Vitamin Bar, located within the spa, offers cold-pressed juices, nourishing smoothies, and light dishes designed to complement the hotel’s wellness ethos.

Wine is also a focal point at NOŪS, with an impressive selection of organic Santorini wines. The hotel provides tasting experiences and pairings, allowing guests to explore the island’s rich winemaking heritage in a refined setting.

Spa & Wellness – A Destination in Itself

The spa at NOŪS is one of the most extensive on the island, designed as a sanctuary for relaxation and rejuvenation. Guests have access to a sauna, steam room, salt therapy room, and hydrotherapy pool with resistance jets for swimming. The outdoor hydrotherapy circuit, featuring a cold plunge pool, is an invigorating experience that aligns with the hotel’s emphasis on holistic wellness.

A yoga deck and subtropical gardens offer additional spaces for mind-body balance, while the spa’s modern, minimalist design creates an atmosphere of pure tranquility. Whether indulging in a signature treatment or simply unwinding in the sunlit relaxation areas, the wellness experience at NOŪS feels both immersive and luxurious.

Service – Professional but Less Personalized

Service at NOŪS is efficient, polished, and well-executed, though it lacks the deeply personal touch of smaller boutique hotels. Staff are attentive, professional, and knowledgeable, ensuring that requests are met swiftly and with precision. However, for travelers accustomed to high-touch, personalized hospitality, the experience may feel more structured and less intimate.

While the resort operates smoothly, there is a sense that NOŪS functions more like a high-end design hotel than a family-run luxury retreat. For those who prefer a discreet, hands-off approach to service, this may be a welcome feature.

Location – A Different Side of Santorini

Situated in Mesariá, NOŪS offers a more secluded, tranquil alternative to the crowded cliffside hotels of Oia and Fira. While it doesn’t have caldera views, its central location provides easy access to both Santorini’s beaches and its main towns.

For travelers who value space, privacy, and a more contemporary take on Santorini luxury, this location is ideal. However, for those dreaming of sunsets over the caldera from their private terrace, this may not be the perfect fit.

Final Thoughts – Who is NOŪS Santorini For?

NOŪS Santorini is a bold departure from the island’s typical luxury experience. Instead of cliffside views and cave suites, it offers a design-led, wellness-focused retreat with a resort feel.

Perfect for travelers who appreciate contemporary design, holistic wellness, and a full-service resort experience, NOŪS is a destination in its own right. While it may not deliver the quintessential Santorini postcard setting, it redefines what modern luxury on the island can be.

For design enthusiasts, spa lovers, and those who prefer larger, architecturally significant hotels, NOŪS is an exciting addition to Santorini’s high-end hospitality scene.

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