From £360 Per Night

The Place Firenze

Overview
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Overview
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This exquisite retreat stands as a beacon of sophisticated luxury and unparalleled hospitality, offering an immersive journey into the cultural heart of the Renaissance city, all while nestled in an atmosphere of elegant serenity.

Location

Florence / Italy
Style & Atmosphere
Elegantly understated, contemporary luxury.

Designer

Restaurants
1 Kitchen / 1 Bar
Family Friendly
Family Friendly
Property Type
Adult's Only
Check In - Check Out

Check in: 4pm - Check Out: 12am

Hotel Closed

Setting
Heart of the Renaissance city.
Theme
Cosmopolitan, City

Rooms & Suites

13 Rooms / 7 Suites

Pet Friendly

What we love

Prime central location Refined, Exceptional hospitality, boutique atmosphere

This exquisite retreat stands as a beacon of sophisticated luxury and unparalleled hospitality, offering an immersive journey into the cultural heart of the Renaissance city, all while nestled in an atmosphere of elegant serenity.

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A Harmonious Blend of Design and Prime Location

The Place Firenze stands as a testament to understated luxury, boasting an enviable position in the heart of Florence. A mere glance at its façade reveals nothing of the opulence that lies within, a deliberate choice that hints at the hotel's penchant for privacy and exclusivity. This hidden gem offers an intimate gateway to Florence, with the iconic Duomo and the bustling Piazza Santa Maria Novella just a stone's throw away. The design ethos of The Place Firenze resonates with a contemporary yet comfortable aesthetic, featuring Italian-made furnishings that pay homage to local craftsmanship. The hotel's interiors, a palette of warm hues inspired by Florence's natural landscape, create a serene and welcoming atmosphere, making it a perfect base from which to explore the Renaissance city.

A Storied Past and a Fresh Perspective

The transformation from J.K. Place Firenze to The Place in 2021 marked a new chapter in the hotel's storied existence. This rebranding was not merely a change of name but a reaffirmation of its commitment to offering a unique blend of contemporary luxury and homely comfort. The hotel's history is deeply intertwined with Florence's cultural heritage, standing as a proud member of Leading Hotels of the World. The recent refurbishment, mindful of the building's historical significance, has been carried out with a keen eye for detail, ensuring that every corner speaks of Italian elegance and the rich tapestry of Florentine artistry.

Culinary Delights with a View

The Place Firenze elevates the dining experience to an art form. Guests are invited to savor authentic Tuscan cuisine against the backdrop of the stunning Santa Maria Novella or within the cozy confines of the hotel's chic dining spaces. The menu, an ode to simplicity and flavor, features dishes crafted from locally-sourced ingredients, each a reflection of Florence's gastronomic heritage. The attention to detail extends to the tableware, with each piece selected to complement the culinary journey and enhance the overall dining ambiance.

Immersive Experiences and Cultural Connections

Beyond its luxurious accommodations and gourmet offerings, The Place Firenze distinguishes itself through its commitment to preserving and promoting Florentine culture. The Place of Wonders project, an initiative by the Babini family, seeks to connect guests with the city's rich artisanal traditions. From bespoke glassware to handcrafted jewelry, guests are offered a rare glimpse into the workshops of Florence's most skilled craftsmen, an experience that transcends the typical tourist itinerary and fosters a deeper appreciation for the art of Italian craftsmanship.

A Testament to Timeless Elegance and Modern Luxuries

The Place Firenze encapsulates the essence of Florence - a city where the past and present coalesce in beautiful harmony. With its prime location, exquisite design, and unparalleled service, this hotel is not just a place to stay but a portal to the heart of Florentine culture and history. Whether you're lounging on the rooftop terrace with views of the city's skyline or exploring the hidden corners of Florence guided by the hotel's expert concierge team, The Place Firenze offers an experience that is both enriching and genuinely authentic. In the words of Claudio Meli, the General Manager, The Place is more than a hotel; it's a celebration of Florentine culture, a home where every guest is treated with warmth and where every stay becomes a cherished memory.

Exclusive Perks at
The Place Firenze
As a Siana Member

Siana Travel has established partnerships with every hotel in our exclusive Portfolio, ensuring a truly luxurious experience for our esteemed guests. By booking your stay with Siana, you will enjoy a range of exclusive member benefits and our unbeatable price guarantee. Contact one of our travel tailors to book your stay.

Book Via Siana Travel

Location

Arriving by Air: Florence Airport (Amerigo Vespucci/Peretola) is just 20 minutes away by taxi (approx. €20) or bus. For more airline options, consider flying into Pisa (Galileo Galilei) Airport, around an hour's drive, with direct train access to Florence's Santa Maria Novella station, close to the hotel.

Train Travel: The Place Firenze is conveniently located a short walk from Santa Maria Novella train station, a major rail hub offering speedy connections to Rome, Naples, Pisa, Siena, and European cities like Nice and Vienna.

Navigating by Car: Situated in Florence's pedestrian zone, using a car in the immediate area isn't recommended. For exploring beyond, consider taxis or city buses (purchase tickets beforehand). If driving, inform the hotel of your car details for a ZTL permit. For countryside excursions, a car is advisable.

Accommodation

Our Favourite Room
The Superior
Bathroom Products
Room Highlights
Rain Forest Tap (The Superior Room)
Bed Comfort Rating
Hotel Service Rating
The Superior

The Superior

Spanning 25 square meters, each room boasts a unique design, bathed in soothing pastel shades and adorned with elegant parquet floors. Guests can enjoy views of the serene internal courtyard or gaze upon the historic 17th-century atrium. The accommodations feature a double bed, which can be separated into twins upon request, and an ensuite bathroom equipped with a modern walk-in shower. For added convenience, complimentary WiFi, a TV, and a minibar are provided, ensuring a comfortable and connected stay.

The Deluxe

The Deluxe

Occupying 32 square meters at the hotel's heart, each space is a testament to individuality, clad in pastel tones, adorned with elegant boiserie, and furnished with contemporary pieces. These central sanctuaries offer tranquil views of the internal courtyard. Rooms are equipped with a double bed, customizable to twin beds upon request, and an ensuite bathroom featuring either a luxurious walk-in shower or a bath tub. Modern comforts such as complimentary WiFi, a TV, and a minibar ensure a stay that's both relaxing and connected.

The Executive Suite

The Junior Suite

This 40 square meter, two-floor suite offers a blend of modern design in light hues and sweeping views of Santa Maria Novella. The lower level features a studio space with a desk and a single sofa bed, while the upper level boasts a master bedroom with a king-size bed (twinnable on request) and ample wardrobe space. The ensuite bathroom is equipped with a spacious walk-in shower. Enhanced with free WiFi, a TV, and a minibar, this suite combines luxury with convenience for a memorable stay.

The Executive Suite

This 50-square-meter haven, nestled at the hotel's rear, showcases a striking balance of modern furnishings and timeless white-wood boiserie paneling. It overlooks the peaceful internal courtyard, providing a serene backdrop. The suite features a double bed, with the option to twin, and a living area equipped with a double sofa bed. A leather writing desk and a walk-in wardrobe add to the elegance and functionality. The ensuite bathroom comes with a convenient bath tub and shower combo. Amenities like free WiFi, a TV, and a minibar ensure a stay that’s both luxurious and comfortable.

The Panoramic Loft

In this 50-square-meter, two-level suite, vintage furnishings, neutral tones, and parquet flooring create a bright and airy ambiance. Its large windows offer expansive views of the Santa Maria Novella square and church, adding a historical charm to your stay. The lower level features a living room with a double sofa bed and a leather desk, alongside a bathroom equipped with a walk-in shower. The upper level houses the master bedroom, complete with a double bed and an ensuite bathroom that also boasts a walk-in shower. With free WiFi, a TV, and a minibar, this suite blends comfort with connectivity, ensuring a memorable experience.

The Duomo Rooftop Loft

This top-floor 40-square-meter two-level loft boasts breathtaking city and Brunelleschi’s cathedral views from its private balcony. With a bright, neutral-hued interior accented by wood and expansive windows, the space offers a serene retreat. The lower level features a cozy bedroom with a double bed, desk, and wardrobe, while the upper level surprises with a luxurious bathroom, panoramic views, a bath tub, walk-in shower, and twin sinks. The inclusion of free WiFi, a TV, and a minibar ensures a stay that blends comfort with the ultimate convenience.

The Santa Maria Novella Master Room

In this expansive 50-square-meter suite, modern furnishings blend seamlessly with classic Florentine elegance, overlooking the historic Santa Maria Novella square. It features a luxurious mix of Rubelli textiles and antique wooden floors, a cozy double bed, and a living space with a sofa bed. Highlights include a walk-in wardrobe, a leather writing desk, a fireplace for added ambiance, and an ensuite bathroom with both a shower and bathtub. Enhanced with free WiFi, a discreet TV, and a minibar, this suite offers a perfect balance of luxury and comfort with a touch of history.

Dining

Food Concept
Sip of the region
Coffee Culture
Best Table
The sofa beside the fireplace in the Bar offers the ultimate romantic setting; however, the terrace is an absolute must-visit during the summer.
Dress Code
Fashionably relaxed
Must try dish
Olive oil and wines from San Gimignano.

The Kitchen and Bar

The Kitchen & The Bar, at Florence's heart, offers a daily open, welcoming space where guests enjoy stunning Santa Maria Novella views or the warmth of our interiors. Our menu celebrates authentic Tuscan flavors, with ingredients from local artisans. From Florentine crystal by Moleria Locchi to Ginori porcelain, every detail narrates Florence's craftsmanship. We cherish traditional cooking, from baking bread to rolling pasta, creating a home-like atmosphere for our guests.

Location

Location
Florence / Italy
Packing Tips
A sketchbook, a sunhat, and reasonably comfortable shoes.
Local Recommendations
A sketchbook, a sunhat, and reasonably comfortable shoes.

Location

Arriving by Air: Florence Airport (Amerigo Vespucci/Peretola) is just 20 minutes away by taxi (approx. €20) or bus. For more airline options, consider flying into Pisa (Galileo Galilei) Airport, around an hour's drive, with direct train access to Florence's Santa Maria Novella station, close to the hotel.

Train Travel: The Place Firenze is conveniently located a short walk from Santa Maria Novella train station, a major rail hub offering speedy connections to Rome, Naples, Pisa, Siena, and European cities like Nice and Vienna.

Navigating by Car: Situated in Florence's pedestrian zone, using a car in the immediate area isn't recommended. For exploring beyond, consider taxis or city buses (purchase tickets beforehand). If driving, inform the hotel of your car details for a ZTL permit. For countryside excursions, a car is advisable.

Game Drives
& Activities  

Common Animals Sightings
Landscape for Traversing
Our Preferred Safari Guide
Our Recommended Sundowner
Is offroading Allowed?
Game Drive Experience

Ski Information at 

The Place Firenze

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Hotel Review

Review of the 

The Place Firenze

By Siana Travel

Arriving in Wengen felt like stepping into a serene winter fairytale. This car-free village in the heart of the Jungfrau region is a peaceful retreat, where the only sounds are the crunch of snow underfoot and the gentle hum of Taxi Imboden or hotel electric vehicles navigating its narrow, postcard-perfect streets. As we stepped off the cogwheel train that winds its way up the valley, the magic of Wengen unfolded before us—snow-capped peaks towering on every side, charming chalets dusted with powder, and an atmosphere of pure Alpine tranquility. The Grand Hotel Belvedere, perched proudly with its historic Belle Époque façade, greeted us like an old friend—its presence a blend of elegance, nostalgia, and fresh promise.

We arrived on the second day of opening and were the very first agents to experience this newly refurbished gem. While the hotel is still a work in progress, it’s clear from the moment you arrive that it is already on its way to becoming something extraordinary. The welcome was seamless and personal, with staff greeting us warmly and offering refreshing drinks infused with local mountain ingredients—a thoughtful touch that set the tone for our stay. As we were whisked inside, we felt the hotel’s unique charm: the perfect blend of Belle Époque history and modern Scandinavian elegance. Our room on the first floor felt fresh, warm, and refined, with a calming scent of cedarwood filling the air. The Grown Alchemist bath products in the bathroom, the clever window design offering glimpses of the bedroom and snowy vistas beyond, and the thoughtful storage space all demonstrated meticulous attention to detail. The beds were supremely comfortable, split perfectly into singles at our request, and even though we noticed a hint of music from the dining room below, other rooms we visited were blissfully quiet. The management team’s commitment to perfection is already evident, and we know exactly where to place our clients for an uninterrupted experience.

That evening, we settled into the cozy Belvi Salon bar, where we were introduced to Alpanist gin, a beautifully crafted Swiss mountain spirit. The staff—hailing from Switzerland, France, and Italy—were both knowledgeable and engaging, making us feel truly at home. Dinner at Brasserie Belvedere was a highlight of our stay. We began with the Swiss Wagyu Bresaola Carpaccio, paired with wild mushroom tapenade and aged Sbrinz cheese, a perfect balance of rich, earthy flavors. For the main, the BBQ trout from Lake Blausee, served with a dill and parsley salsa verde, was flawlessly cooked—light, fresh, and bursting with flavor—a testament to the kitchen’s dedication to using local, high-quality ingredients. Watching the snow fall gently outside through the sleek wooden tones of the dining room created an atmosphere of cozy luxury, an experience we won’t soon forget.

The next morning, we awoke to a generous breakfast spread that reflected the same attention to detail. Freshly baked breads, artisanal Swiss cheeses, seasonal fruits, and yogurt awaited us, along with small ceramic pots of bacon, sausages, and eggs served to the table. More options were available, but the spread alone was more than enough to fuel a day on the slopes. The hotel team arranged everything for us, from 10% off ski rentals at a local shop—where the service was friendly, knowledgeable, and professional—to helping us navigate the area’s ski runs. Wengen is perfectly positioned for exploring the Jungfrau region, with over 200 kilometers of slopes. We spent the day gliding through the blue and red runs, which were beautifully groomed and easy to navigate, with panoramic views of the Eiger, Mönch, and Jungfrau peaks. Skiing in this region felt magical, with polite skiers, quiet trails, and picture-perfect moments at every turn. Returning to the hotel after catching the final lift, we relaxed in our room, watched the snow fall from our balcony, and soaked in the calm, wintry atmosphere.

Later that evening, we wandered through Wengen’s charming streets, stopping by cozy boutiques and enjoying the village’s timeless Alpine charm. The next morning, before our departure, we were given a private tour of the under-construction spa and new facilities, which promise to be truly exceptional. With its planned onsen-style pools, spacious treatment rooms, and panoramic relaxation areas, the vision for the spa is breathtaking and will no doubt become a standout feature. While not yet complete, what has already been achieved is exceptional, and the hotel’s management team deserves credit for their dedication and expertise.

The Grand Hotel Belvedere may still be finding its final form, but what we experienced was nothing short of impressive. From the warm, genuine staff to the thoughtful design and extraordinary dining, this is a hotel with all the ingredients for success. Its location in Wengen, with seamless access to world-class skiing, scenic trails, and year-round adventure, only enhances its appeal. Whether for families, couples, or discerning travelers looking for an authentic and luxurious Alpine experience, this hotel is poised to become a true gem in the Swiss Alps. This visit was a privilege, and with a management team this dedicated, we have no doubt the hotel will reach its full potential very soon. We look forward to returning and experiencing it again as it evolves into one of Switzerland’s finest retreats.

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